Presenting Sponsor of the 2021 Yokohama NORRA 500!

Agua Dulce, CALIF. – Method Race Wheels has been the presenting sponsor for the NORRA Mexican 1000 for over three years. Now they have come on board to be presenting sponsor of the NORRA 500, and have contributed to the Cartera Grande purse for the UTV’s. NORRA is extremely pleased to have Method Race Wheels’ continuing support. NORRA honors the past, while forging the future, and Method Race Wheels does the same. Method owners, and employees have a long history racing with NORRA. They not only sponsor the series, they live it. You might have also seen the retro paint schemes on several of their racers’ trucks. You can find them, along with tons of content, and information on their website, YouTube and social media pages by clicking the links above.

When it comes to forging the future, that’s what Method Race Wheels does. Their wheel manufacturing technology is helping to make vehicles even faster, even in the most impossible terrain. There is no equal when it comes to the strength to weight ratio of their wheels. Everyone loves the way they look, but the racers run Method because they hold up to the punishment of off road racing. If you are not a racer, but want the same quality, and state of the art manufacturing techniques, then Method has you covered. They have true beadlock wheels for those who need them, but they also have their Bead Grip feature which secures the tire bead at low air pressures without needing a bolt on locking ring. It’s just another example of Method providing ultimate function to go with their great looks. Method Race Wheels provides the best of everything for their users.

Bead Grip Technology Explained
What is our patented Bead Grip technology all about? In this video we break down the components of a Bead Grip wheel, the benefits of having Bead Grip and why you might need a beadlock wheel.

To find out everything about NORRA events, go to No other series offers the rich history, amazing tales, interesting characters, and spectacular backdrops that NORRA delivers. Every stage of the rally has its own unique flavor. Together they encompass the unique challenges, and incredible beauty of the Baja Peninsula. The challenge creates great camaraderie amongst the competitors. After a hard fought day of racing, participants can mingle with industry titans, regular Joes, or racing icons. The adventures experienced along the way will be the subject of tales told around camp fires in the future. NORRA has a two-day rally that starts, and ends in Ensenada both days the NORRA 500, and a longer event The Mexican 1000 that travels the length of the Baja Peninsula with overnight stays in iconic Baja towns like San Felipe, Guerrero Negro, Loreto, Bahía de Los Ángeles, and more. Don’t wait, go find out how you can experience the fun, and adventure of the NORRA series.

###   Good Vibes. Good Times!   ###


Beginning in 2010, the National Off Road Racing Association (NORRA) began promoting a rebirth of the NORRA Mexican 1000 rally. The unique off-road rally was co-created by promoter Mike Pearlman to consist of special stages (unlimited speed timed stages in the dirt) linked together by controlled speed liaison / transit sections (highway). The one-of-a-kind, once-a-year, five-day rally includes vintage off-road vehicles and motorcycles, as well as modern pre-runners, trucks, buggies, UTVs, bikes and desert Rally Raid cars.

Pearlman’s late father Ed and others established the first running of the NORRA Mexican 1000 off-road rally in November of 1967, which eventually became internationally recognized and evolved into the Baja 1000 in the mid-1970's.

NORRA enjoys corporate partnerships with Yokohama Tire, Method Race Wheels, South Point Hotel & Casino, Bilstein Shock Absorbers, STEEL-IT, RIGID, Multitool USA, Satellite Phone, Biltwell, Cerveceria Transpeninsular, PCI Race Radios, The Fab School, Schampa, K&N, Baja Bush Pilots, Mag7 Pits, the Off-Road Motorsports Hall of Fame (ORMHOF), B3KREATIV, and many more.