Method Race Wheels Goes Big!
Presenting The 2021 Yokohama NORRA Mexican 1000.

Offering Racer Support Program And A Signature Pint Glass!

Agua Dulce, CALIF. – Method Race Wheels goes big at the Mexican 1000 every year. Method will debut Justin Lofton’s new “Heritage Series” livery on his Jimco Trick Truck retrofitted with a 1995 Ford F-150 front end. The throwback livery pays homage to the Simon & Simon Rough Riders Ford. Not only do they present the race and provide racer support, but they also run race vehicles in the event. Chief Marketing Officer Brian Godfrey and Content Director Boyd Jaynes will be bringing back their Bronco this year and blasting through dirt; when they aren’t eating tacos that is. It makes you wonder who’s minding the store at Method when they are all away enjoying Baja during the Mexican 1000.

CLICK TO WATCH Justin Lofton's Trick Truck Behind The Scenes!

Introducing the next truck in our Heritage Series lineup, Justin Lofton’s Rough Rider Trick Truck built for the 2021 NORRA Mexican 1000. Don’t be fooled by the older 1995 Ford F-150 exterior, underneath it all is 2015 Jimco Gen 3 trick race truck packed with modern technology such as a big block engine mated to a Fortin 5-speed transmission, modern-day Fox suspension, tall Yokohama tires and #MRW103​ Race Series beadlock wheels.

“We are excited to get back to racing our vintage race cars,” says Brian Godfrey, Marketing director at Method. “We are excited to get back to Baja. We know the NORRA team will once again deliver a fun yet challenging course for all of us.”

Competitors at the Mexican 1000 can take advantage of Method’s racer support program. Their premium support program for teams competing at all levels and classes features Deeply Discounted Race Products, a Dedicated Race Support Team, Factory Direct Support, Eligibility for new product R&D testing, and No Minimum Races Required. Method Race Wheels will also be giving out signature pint glasses at the registration booth while supplies last.


With a decade of race wins, championships, and good times, Method Race Wheels prides themselves on bringing the absolute best wheels to the track, and support of racers everywhere. Their beautifully designed wheels are created by a flow forming process that insures precise dimensions, and ultimate strength. Whether for your street truck, race truck, car, or UTV, Method has a wheel to enhance your vehicle. You will find many race cars competing at the Mexican 1000 on Method Race Wheels.


The NORRA Mexican 1000 attracts competitors, adventure seekers, and a hugely diverse field of entrants that range from racing Icons, and professionals to first-timer racers. No other event immerses participants in the challenge, beauty, and enjoyment that is found on the Baja Peninsula like the Mexican 1000; "The Happiest Race On Earth!". NORRA helped to create the sport of offroad racing over 50 years ago, and current Mexican 1000 racers are creating the stories that will be shared around the camp fire for many years to come. Go to There you will find all the information you need to get singed up today. Don’t miss out on the greatest adventure you will ever experience.

###   "The Happiest Race On Earth!"   ###


Beginning in 2010, the National Off Road Racing Association (NORRA) began promoting a rebirth of the NORRA Mexican 1000 rally. The unique off-road rally was co-created by promoter Mike Pearlman to consist of special stages (unlimited speed timed stages in the dirt) linked together by controlled speed liaison / transit sections (highway). The one-of-a-kind, once-a-year, five-day rally includes vintage off-road vehicles and motorcycles, as well as modern pre-runners, trucks, buggies, UTVs, bikes and desert Rally Raid cars.

Pearlman’s late father Ed and others established the first running of the NORRA Mexican 1000 off-road rally in November of 1967, which eventually became internationally recognized and evolved into the Baja 1000 in the mid-1970's.

NORRA enjoys corporate partnerships with:
Yokohama Tire, Method Race Wheels, South Point Hotel & Casino, Bilstein Shock Absorbers, RIGID, STEEL-IT, Volcon, Slime, Multitool USA, Satellite Phone, Biltwell, Cerveceria Transpeninsular, PCI Race Radios, Schampa, Optima Batteries, K&N, Horsepower Ranch, Baja Bush Pilots, The Fab School, Mag7 Pits, the Off-Road Motorsports Hall of Fame (ORMHOF), B3KREATIV, and many more.