RIGID Industries Once Again Lights The Way At This Years NORRA Mexican 1000.
Hosts Welcome Fiesta At Horsepower Ranch Both Days Of Tech & Contingency!

Agua Dulce, CALIF. – Rigid Industries, the people whose lights have shown the way ahead for countless miles in Baja, will be sponsoring the Welcome Fiesta at Horsepower Ranch during 2 days of contingency for the 2021 Yokohama NORRA Mexican 1000 Presented By Method Race Wheels. Rigid will be leading the way for an entire week of competition, and celebration. It wouldn’t be a proper Mexican 1000 without cold beer (from Cerveceria Transpeninsular), some Mexican food, and maybe a few shots of tequila after a day of racing, and Rigid has stepped forward to get things started; after all, forward thinking has been a huge part of their business. There are many lights available on the market, but very few compare to the innovative design, quality of components, and superior optics that are found on all Rigid Industries products.

Rigid Industries is the innovator in forward projection lighting. The company pushes the envelope on new technologies when focusing on serving off-road enthusiasts, racers, or its government clients like military, fire and rescue, or it’s boating, and fishing clients. They have applications for everything you love to do. Products include driving lights, tail lights and fog lights as well as light bars, mounting kits and LED grille kits.


Rigid Industries’ products are proudly designed, engineered, assembled and tested in the United States. They use in-house, state-of-the-art technology for the concepts, design, manufacturing, product testing, assembly, packaging, kitting, quality control, post-production quality control procedures, inspections, and shipping. You just can’t beat that. They go the distance by requiring extra testing, and certifications for heavy-duty vibration, dust, moisture, and corrosion resistance on lights, and mounting brackets. Their quality, and functionality is second to none.

>> CLICK TO WATCH - RIGID Adapt XE // Extreme Enduro Adaptive LED Moto Light (Tech Video)

The RIGID Adapt XE has a signature look that is unlike any other off-road motorcycle LED light on the market. Feature packed with the most advanced patented technology, this dirt bike light features a high-strength aluminum heat sink and an impact resistant polycarbonate lens.

On the inside the Adapt XE contains cutting-edge technology. The Adapt XE takes off-road lighting performance to a whole new level with two layers of adaptive response to your bike and driving conditions.


Join Rigid in celebrating another NORRA Mexican 1000 at Horsepower Ranch. The Yokohama NORRA Mexican 1000, presented by Method Race Wheels, is a totally unique event that pays tribute to off-road racing history while also providing tough competition for motorcycles, ATV’s, UTV’s and 4 wheeled race vehicles of all types. There are classes for vintage cars, and trucks all the way up to state of the art modern vehicles. Classes are divided into eras of racing. Restored original race cars compete on the same course as thundering Trophy Trucks and unlimited buggies. Want to join the fun? Don’t wait. Complete rules and detailed information is provided on the NORRA website NORRA Honors the Past, While Forging the Future.

###   "The Happiest Race On Earth!"   ###


Beginning in 2010, the National Off Road Racing Association (NORRA) began promoting a rebirth of the NORRA Mexican 1000 rally. The unique off-road rally was co-created by promoter Mike Pearlman to consist of special stages (unlimited speed timed stages in the dirt) linked together by controlled speed liaison / transit sections (highway). The one-of-a-kind, once-a-year, five-day rally includes vintage off-road vehicles and motorcycles, as well as modern pre-runners, trucks, buggies, UTVs, bikes and desert Rally Raid cars.

Pearlman’s late father Ed and others established the first running of the NORRA Mexican 1000 off-road rally in November of 1967, which eventually became internationally recognized and evolved into the Baja 1000 in the mid-1970's.

NORRA enjoys corporate partnerships with Yokohama Tire, Method Race Wheels, South Point Hotel & Casino, Bilstein Shock Absorbers, RIGID, STEEL-IT, Volcon, Slime, Optima Batteries, K&N, Satellite Phone, Biltwell, PCI Race Radios, Schampa, Nite Rider Offroad, Multitool USA, Stage V Media, B3KREATIV, Mag7 Pits, The Fab School, Cerveceria Transpeninsular, Horsepower Ranch, Baja Bush Pilots, the Off-Road Motorsports Hall of Fame (ORMHOF), and many more.