Ensenada, Baja California, Mexico
July 22, 2026
$32,000 in Winner-Take-All Cash Up for Grabs at the 2026 NORRA 500
NORRA is putting another $32,000 in promoter-guaranteed cash on the line at the 2026 NORRA 500 “Baja Coast Challenge”- and every dollar is winner-take-all. Five classes and challenges will compete for cash prizes:
- Class 6100 - $10,000 to win
- Evolution Pro SxS - $10,000 to win
- Evolution Pro SxS FI - $10,000 to win
- King of the Beach - $1,000 to win
- Vintage Challenge - $1,000 to win
There is no second-place payout and no splitting the money. Win your class or challenge and take home the entire prize.
No contingency requirements. No product certificates. No purse dependent on entry counts. This is cash guaranteed by the promoter.
The NORRA 500 payouts follow the $140,000 awarded at NORRA’s Baja 6-Day Rally earlier this year:
- 6100 King of Baja purse - $100,000
- SxS Overall purse - $20,000
- Pro SxS winner - $10,000
- Pro SxS FI winner - $10,000
With $140,000 already paid and another $32,000 guaranteed at the NORRA 500, NORRA will award $172,000 in promoter-guaranteed cash across its two 2026 events—the largest guaranteed cash prize program in North American desert racing.
Taking place October 8–11, the NORRA 500 delivers two days of heads-up competition through Baja California. Racers will run from Ensenada to San Quintín on Friday before turning north for Saturday’s charge back to Estero Beach.
Registration is open now at NORRA.com.
The desert doesn’t care who you are. Prove you’re the one - and take home the cash!







